Sociologists study the origin, development, activities, and behavior of human groups and societies, and the social institutions to which they belong.
They also study the influence of group behavior on individuals and the effect of social traits such as gender, ethnicity, age, and race.
Some subfields within sociology include areas such as criminology, demography, education, family, gender roles and relations, gerontology, race and ethnic relations, social organization and stratification, social psychology, urban and rural studies.
Many sociologists work as educators, researchers, administrators, consultants, and counselors. Typical employers are universities, government, international organizations, management consulting firms, research and testing services, social service agencies, and museums. Sociologists observe, analyze, define, test, and explain human behavior - therefore, every area of modern life may use the services of a sociologist. Sociological research may enhance business activities, shape public policy, or assist in resolving social conflicts.