Lansing Community College

Consistent use of color visually reinforces brand identity across all applications.

LCC's historic blue and gray must be the primary colors used in communications materials to ensure the continued visual identity of the college. The institutional color palette consist of two parts: brandmarks and primary color palette.

  • CMYK and PMS values are used for off-set printed materials, whereas RGB and hex values (denoted with a pound sign) are used for web and digital media.
  • To create a more unified LCC, departments and offices are required to adopt the color palette when creating communications material.
  • The Visual Identity Guidelines focus on the use of the institutional logo and college emblem. Departments and offices will be required to use the institutional logo as the primary brandmark for LCC.
  • Use of the Stars logo and its color values are reserved for the Athletics Department only.

LCC Cheerleaders

Institutional Colors

LCC Blue

C100 M85 Y5 K22
#012169

LCC Blue

C100 M85 Y5 K22
R1 G33 B105
#012169
PMS 280

LCC Gray

C65 M43 Y26 K78
#333F48

LCC Gray

C65 M43 Y26 K78
R1 G33 B105
#333F48
PMS 432

LCC Bright Blue

C90 M48 Y0 K0
#0072CE

LCC Bright Blue

C90 M48 Y0 K0
R0 G114 B206
#0072CE
PMS 285

Stars Blue

C100 M95 Y0 K3
#10069F

Stars Blue

C100 M95 Y0 K3
R16 G6 B159
#10069F
PMS 072

Stars Gray

C33 M18 Y13 K40
#7C878E

Stars Gray

C33 M18 Y13 K40
R124 G135 B142
#7C878E
PMS 430


Web Color Palette

Consistency in media use reinforces the visual identity of our college.


The website uses a standard color palette, with a selection of both primary and secondary options. The web primary color palette is used for items such as headers, navigation panels, and programs and degrees. A secondary palette of more dynamic colors is used for items such as links, buttons and alerts.

  • RGB and hex values (denoted with a pound sign) are used for web and digital media.
  • To create a more unified LCC, departments and offices are required to adopt the color palette when creating additions to the LCC website.
  • More specific design guidelines for the web can be found by contacting the Communications and Marketing Department.

Snow

R219 G232 B238
#DBE8EE

Sand

R239 G210 B143
#EFD28E

Active Blue

R78 G165 B218
#4EA5DA

Storm

R191 G214 B222
#BFD6DE

Steel Blue

R74 G111 B164
#4A6FA4

Active Orange

R255 G119 B1
#FF7701

Slate

R80 G109 B123
#506D7B

Midnight Blue

R3 G59 B133
#033B85

Active Green

R178 G255 B159
#B2FF9F

Active Red

R255 G58 B32
#FF3A20


Secondary Print Color Scheme

Visual identity is made more recognizable when color is used as a way of organizing information.


A secondary color scheme allows for more variance in the way colors are used, but maintains unity throughout the college. The base colors (Gray and Frost) are established for copy and matting. Accent colors are selected, paired with the base colors to create contrast and interest in the design. Accent colors also serve as tools for categorizing the college into specific groups, much like color-coding. This helps the audience visually distinguish the purpose of the communications quickly.

  • CMYK values are used for off-set printed materials, whereas RGB and hex values are used for web and digital media.
  • To create a more unified LCC, departments and offices may use the secondary color scheme (combinations shown above) when creating communications materials.
  • Base colors: Riverstone and Frost.
  • Frost is used as a background color instead of white to enhance the perspective color of photos.
  • Accent Colors: poppy, navy, azure, marigold, plum, kingfisher, riverstone, walnut and olive are colors to be used in combination with the base color set.

Riverstone

C54 M42 Y57 K36
R103 G105 B88
#5D6154

Azure

C61 M21 Y0 K0
R90 G157 B208
#5BA7DC

Frost

C3 M0 Y1 K0
R244 G249 B251
#F4F9FB

Plum

C158 M0 Y0 K23
R158 G28 B103
#AA0072

Kingfisher

C100 M0 Y29 K25
R0 G130 B138
#008999

Walnut

C44 M67 Y58 K60
R3 G59 B133
#53393B

Olive

C23 M0 Y100 K50
R3 G59 B133
#758111

Marigold

C0 M43 Y100 K14
R0 G114 B206
#DA8D17

Poppy

C0 M91 Y90 K0
R216 G64 B247
#EF3E2D

Communications and Marketing Department

Lansing Community College

Brand Standards