Consistent use of color visually reinforces brand identity across all applications.
LCC's historic blue and gray must be the primary colors used in communications materials to ensure the continued visual identity of the college. The institutional color palette consist of two parts: brandmarks and primary color palette.
- CMYK and PMS values are used for off-set printed materials, whereas RGB and hex values (denoted with a pound sign) are used for web and digital media.
- To create a more unified LCC, departments and offices are required to adopt the color palette when creating communications material.
- The Visual Identity Guidelines focus on the use of the institutional logo and college emblem. Departments and offices will be required to use the institutional logo as the primary brandmark for LCC.
- Use of the Stars logo and its color values are reserved for the Athletics Department only.
C100 M85 Y5 K22
R1 G33 B105
C65 M43 Y26 K78
R1 G33 B105
LCC Bright Blue
C90 M48 Y0 K0
R0 G114 B206
C100 M95 Y0 K3
R16 G6 B159
C33 M18 Y13 K40
R124 G135 B142
Web Color Palette
Consistency in media use reinforces the visual identity of our college.
The website uses a standard color palette, with a selection of both primary and secondary options. The web primary color palette is used for items such as headers, navigation panels, and programs and degrees. A secondary palette of more dynamic colors is used for items such as links, buttons and alerts.
- RGB and hex values (denoted with a pound sign) are used for web and digital media.
- To create a more unified LCC, departments and offices are required to adopt the color palette when creating additions to the LCC website.
- More specific design guidelines for the web can be found by contacting the Communications and Marketing Department.
Secondary Print Color Scheme
Visual identity is made more recognizable when color is used as a way of organizing information.
A secondary color scheme allows for more variance in the way colors are used, but maintains unity throughout the college. The base colors (Gray and Frost) are established for copy and matting. Accent colors are selected, paired with the base colors to create contrast and interest in the design. Accent colors also serve as tools for categorizing the college into specific groups, much like color-coding. This helps the audience visually distinguish the purpose of the communications quickly.
- CMYK values are used for off-set printed materials, whereas RGB and hex values are used for web and digital media.
- To create a more unified LCC, departments and offices may use the secondary color scheme (combinations shown above) when creating communications materials.
- Base colors: Riverstone and Frost.
- Frost is used as a background color instead of white to enhance the perspective color of photos.
- Accent Colors: poppy, navy, azure, marigold, plum, kingfisher, riverstone, walnut and olive are colors to be used in combination with the base color set.