What is Marketing?
Marketing is the dynamic field that connects businesses with their customers. In our program, you'll delve into market research, advertising, branding, and social media strategies, gaining hands-on experience through projects and simulations.
Why Study Marketing?
- Develop a keen understanding of consumer behavior and market trends.
- Master the art of crafting persuasive messages across various channels.
- Build a strong foundation for careers in advertising, sales, public relations, and more.
- Gain valuable soft skills in communication, teamwork, and critical thinking.
Important Dates & Deadlines
First 6 Weeks Teaching Period - Last Week for Waitlist - Summer Semester
Full Semester Teaching Period - Last Week for Waitlist - Summer Semester
12 am – 12 am
End of Spring Semester grades posted
First 6 Weeks Teaching Period Begins - Summer Semester
Advising
Contact Academic Advising for an appointment to answer your individual questions.
517-483-1200 option 4
Academic Advising
Interested in learning more about this program?
Complete and submit our request for information form and we will be in touch soon.
Degrees and Certificates Offered
Business, GA
Overview
This degree is designed for students wishing to work in any Business-related field. The degree includes a common set of courses applicable to all Business majors and for all transfer institutions. Students beginning their college study in this degree program are encouraged to work with academic and program advisors throughout their first few semesters of study to determine their specific major area and transfer destination (if transfer is a goal). Students may select the Business Transfer Studies degree geared to any transfer major, including Economics, or a specific Associate in Business major (Accounting, Business Administration, Financial Institutions, Human Resource Management, Insurance and Risk Management, International Business, Management, Marketing), which prepares students to work in the field on completion of the Associate degree and may also allow transfer to specific institutions.
Admissions Requirements
LCC is an open enrollment college serving all those who are excited to learn. Applicants seeking financial aid must possess a high school diploma or GED.
Career Information
The occupations listed below may require education beyond an Associate Degree. Please see Career Coach for specific career requirements.
*Please note that data shared on this page is provided by Lightcast are estimates only, may require education beyond the certificate or associate degree granted by LCC, and are no guarantee of employment. LCC advises that you rely on your own due diligence in choosing a field of study.
Transferability
General education requirements may differ from one institution to another. Contact your preferred institutions and plan their general education requirements accordingly with an LCC advisor.
Field Sales Marketing, AB
Overview
A program in teach-out means that students with that declared major who are currently completing the program requirements will be allowed a specified amount of time to complete these requirements, and other students will not be able to declare/receive this certificate.
Marketing, AB
Overview
The Marketing Associate of Business (AB) program is designed to provide students with a comprehensive understanding of marketing principles, strategies, and tactics essential for success in the dynamic and growing field of marketing. As one of the fastest-growing career sectors, marketing management, including related roles in advertising and public relations, is projected to grow by nearly 47% in the next 15 years. Graduates of the Marketing AB program will be well-prepared for a range of entry-level roles in marketing, advertising, sales, and public relations. With a solid foundation in business practices and marketing theory, students will also have the flexibility to continue their education with a Bachelor’s degree or advance their career in the marketing field.
Admissions Requirements
LCC is an open enrollment college serving all those who are excited to learn. Applicants seeking financial aid must possess a high school diploma or GED.
Career Information
The occupations listed below may require education beyond an Associate Degree. Please see Career Coach for specific career requirements.
*Please note that data shared on this page is provided by Lightcast are estimates only, may require education beyond the certificate or associate degree granted by LCC, and are no guarantee of employment. LCC advises that you rely on your own due diligence in choosing a field of study.
Transferability
General education requirements may differ from one institution to another. Contact your preferred institutions and plan their general education requirements accordingly with an LCC advisor.
Marketing, CA
Overview
The Marketing Certificate of Achievement (CA) program provides foundational knowledge and skills in marketing, preparing students for entry-level roles in the field. It focuses on key marketing principles, including customer needs assessment, product promotion, pricing strategies, and distribution. The certificate equips students with practical tools to understand how to reach and satisfy consumers, making it a valuable credential for those looking to enter the marketing profession quickly or enhance their existing skillset.
Admissions Requirements
LCC is an open enrollment college serving all those who are excited to learn. Applicants seeking financial aid must possess a high school diploma or GED.
Career Information
The occupations listed below may require education beyond an Associate Degree. Please see Career Coach for specific career requirements.
*Please note that data shared on this page is provided by Lightcast are estimates only, may require education beyond the certificate or associate degree granted by LCC, and are no guarantee of employment. LCC advises that you rely on your own due diligence in choosing a field of study.
Sales Specialist, CA
Overview
Sales/marketing specialists, or sales representatives, sell products to wholesalers, retailers or consumers, usually on a commission basis. Unless employed in retail, they call on customers, demonstrate their products, point out salable features, answer questions and forward orders. Some sales representatives sell services rather than products.
Admissions Requirements
LCC is an open enrollment college serving all those who are excited to learn. Applicants seeking financial aid must possess a high school diploma or GED.
Career Information
The occupations listed below may require education beyond an Associate Degree. Please see Career Coach for specific career requirements.
*Please note that data shared on this page is provided by Lightcast are estimates only, may require education beyond the certificate or associate degree granted by LCC, and are no guarantee of employment. LCC advises that you rely on your own due diligence in choosing a field of study.
Contact Us
Marketing Program
Arts and Sciences Division
Gannon Building Room 1222
Phone: 517-483-1522