Dear w3 Awards Jury,
We are pleased to introduce you to Lillie Padderson, the spirited spokesfrog for LCC Connect—Lansing Community College's vibrant network of over 30 podcasts. Since her launch in 2024, Lillie has hopped into hearts and minds across mid-Michigan, becoming the beloved face of educational storytelling and community connection. Through her integrated marketing presence spanning five key elements—Swag, Print & Billboard, Digital & Social, Web, and Video—this enchanting amphibian has transformed how audiences discover and engage with LCC's diverse podcast offerings, creating ripples of awareness that extend far beyond the lily pad.
Take a Leap Through Lillie’s Integrated Campaign
Click each box to discover how our spokesfrog makes waves across every medium.
Swag & Swamp Gear
Hop into style with Lillie's lily pad collection
These tangible treasures help students, staff, faculty and the community carry a piece of Lillie's spirit wherever they leap, turning everyday items into conversation starters about LCC Connect.
Digital Ripples & Social Stream
Where pixels flow into personality across Lillie's online ecosystem
From targeted digital advertising to daily social interactions, see how our spokesfrog creates meaningful connections across digital touchpoints.
Print & Pond Publications + Billboard Splash
From lily pad to landscape—Lillie's tangible impact
Discover how Lillie makes her mark both up close and from afar, through thoughtfully designed print materials and eye-catching billboards that dominate the Lansing landscape. This collection showcases the timeless power of tangible media in building brand awareness and community connection.
Web Wonderland
Lillie's online lily pad where stories come to life
Step into Lillie's dedicated web presence, featuring her interactive homepage, bio sections, and "Ask Lillie" features. This digital habitat showcases how web design and user experience create an immersive brand environment that invites exploration and engagement.
Video Vault
Lights, camera, croak! Lillie's moving picture magic
These video assets demonstrate the power of visual storytelling in building character connections and brand recognition across multiple platforms.
