Review: Crumbl Cookies delightful - The Lookout - LCC's Independent Student Newspaper Since 1959
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Review: Crumbl Cookies delightful

Crumbl Cookies

The menu at Crumbl Cookies in East Lansing rotates on a weekly basis.  Photo by Mallory Stiles

Mallory Stiles

Five out of Five Stars

By Mallory Stiles
Associate Editor

For anyone who didn’t have enough cookies over Christmas break, I will suggest Crumbl Cookies, located at 501 N. Marketplace Blvd. in East Lansing.

This place is a little out of the way, but absolutely worth the drive. It is open from 8 a.m. to 10 p.m. for the late-night snackers.

Crumbl Cookies are seen almost everywhere these days. The business is developing a fast-growing following, myself included. It is known for its award-winning milk chocolate chip cookies, but has a variety of flavors and a weekly rotating menu.

There is a different cookie for absolutely everyone, including the Almost Everything Bagel (a cookie rolled in seed mix and topped with cream cheese) or an Apple Pie (a buttery pie cookie topped with apple pie filling and cookie crumbs).

The flavor list is seemingly endless, but it is the company’s origin story that is the sweetest part of it all. Crumbl Cookies’ website states that it all started with “one big dream” between two cousins, Jason McGowan (CEO) and Sawyer Hemsley (COO), who shared a love for baking. Both felt a calling to make the world’s best chocolate chip cookie.

They rolled up their sleeves and got to work but, like most other dreams, one thing led to another and the whole thing became bigger than they ever could have imagined.

After years of cementing recipes and with a little help from family, McGowan and Hemsley opened their first store in Logan, Utah, in 2017. Within three years of opening its first set of doors, Crumbl had opened over 600 other bakeries in 47 states throughout the nation.

Each cookie comes in a signature pink box and cost no more than $5 per cookie. With Valentine’s Day coming up, let us all remember cookies are always a better gift than flowers.

I tried a lot of some and less of others, but my absolute favorite is the “Peanut Butter Jelly Time.” The jam is absolutely perfect, said by a connoisseur of jam, and the cookies aren’t dry at all, allowing for all the peanut butter anyone could want.

Go now, thank me later.

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