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Public Radio
Listener Profile
Public Radio attracts an audience most notably distinguished by its educational excellence and
professional success. Listeners are active consumers and savvy business leaders
who get involved in their communities.
Public Radio listener profile:
Source: Simmons Fall 1996
Who they are...
77% household income $30,000+
48% household income $60,000+
34% household income $75,000+
76% employed
45% professional/managerial
37% make purchase decisions $1000+
16% top management
69% aged 25 to 54
50% aged 35 to 54
61% married
25% single
58% college degree or beyond
39% graduate school degree/attended
59% men
41% women
What they do...
83% domestic travel
45% foreign travel past 3 years
73% public involvement
62% vote
66% theatre/concert/dance
45% attend live theatre
72% dine out
71% read books
70% households own computer
56% subscribe/use onlineservice
55% own financial securities
22% mutual funds
21% common stocks
45% regular fitness program
40% swim
35% hike/backpack/camp
As a business supporter, you will be recognized for your contributions on the air. You can choose to have your message air during specific programs, specific times of the day or throughout our broadcasts. Our corporate support department will work with you to develop a personalized sponsorship package that best meets your company's needs.
FCC regulations allow us to carry sponsorship messages that include important information about your company, products and services, such as: your company's name and location, or that of a subsidiary, operating division or parent company a slogan that identifies, but does not promote, your business value-neutral descriptions of a product line or service
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