A Promise Made
A brand is more than a look or a logo--it's a collection of words, images, ideas, and emotions that comes immediately to mind when someone thinks about your institution. In short, your brand is the promise you make to stakeholders (and prospective stakeholders) that expresses your school's core values. A promise that, if applied effectively, can help increase enrollment, boost giving, create awareness, and deliver relevance to the people who matter most to your school.
The key to brand marketing--he ultimate litmus test-- is what
pops into a student's or donor's head upon hearing your
institution's name. If their response is "good school," that's
another way of saying they don't know much about you. Your school is
at great risk if it's a "best-kept secret." To effectively
communicate your promise, you must first make a promise that
matters, one that is clarified through a process that engages your
entire campus community and other key stakeholders.
(from STAMATS web site)
Communications and Marketing
Administration Bldg, Room 205
Phone: (517) 483-1678
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