CURRICULAR GUIDE

Associate in Business Degree

Curriculum Code: 0204  (Effective Fall 2000 - Summer 2005)

Marketing is the set of activities that aims to satisfy the customer while
making a profit.  It is concerned with determining need and meeting demand by
making goods and services known, available, and affordable.  Entry-level
personnel may require time in sales before internal promotion into marketing
management positions.  Graduates of this program are prepared to work in
nearly every type of business and organization today.  Traditional product
marketing management is giving way to areas like nonprofit organization
marketing, leading to a diverse job opportunity picture.  Not all courses in
this program transfer to all colleges.  Students planning to transfer should
see an academic advisor or counselor before enrolling in any course.

Students should see the "Course Descriptions" section of this catalog or the
Course Schedule for course prerequisite information.  Basic skills assessment
and advising information may be found on page 8 of this catalog.

General education is an important part of this program and includes a
mathematics competency requirement.  To fulfill the mathematics competency
requirement, students may need to complete specific course work in
mathematics.  For information on how to fulfill all general education
requirements, see page 23.

Contact the Business Careers Department, Old Central Building, Room 210,
telephone number (517) 483-1522.

REQUIREMENTS                                                 TOTAL: 46 CREDITS
CODE        TITLE                                                 CREDIT HOURS
BUSN 118    Introduction to Business                                         3
BUSN 229    Public Relations                                                 2
CABS 110    Microsoft Office                                                 3
CISB 200    Info Sys Tech/Problem Solving                                    3
MGMT 234    Diversity in the Workplace                                       3
MKTG 100    Current Issues in Business                                       3
MKTG 119    Mktg/Manage Your Profess Image                                   3
MKTG 120    Sales                                                            3
MKTG 130    Retailing                                                        3
MKTG 140    Introduction to Advertising                                      3
MKTG 200    Principles of Marketing                                          3
MKTG 202    Managerial Marketing                                             3
MKTG 204    Marketing Research                                               3
MKTG 221    Consumer Behavior                                                2
SPCH 110    Oral Communic in the Workplace                                   3
WRIT 127    Business Writing                                                 3

LIMITED CHOICE REQUIREMENTS                                  TOTAL: 14 CREDITS
Complete the indicated number of credits from each CHOICE listed below.

CHOICE 1:   General Education Core Areas                             0 Credits
(See the "GENERAL EDUCATION" section above)
            Writing Core Area (See Note 1)                                   0
            Speech Communication Core Area (See Note 1)                      0
            Science/Technology Core Area (See Note 1)                        0
            Global Perspectives and Diversity Core Area (See Note 1)         0
            Mathematics Competency (See page 23 for information on
            how to fulfill this requirement. Course work may be needed.)

CHOICE 2:   Field Experience                                         3 Credits
MKTG 122    Field Sales Internship                                           3
MKTG 235    Marketing Internship                                             3

CHOICE 3:   Marketing Related (See Note 2)                          11 Credits
ACCG 210    Principles of Accounting I                                       4
BUSN 201    International Business                                           3
BUSN 254    Introduction to Investments                                      2
BUSN 295    Small Business Management                                        3
ECON 201    Principles of Economics-Micro                                    3
ECON 202    Principles of Economics-Macro                                    3
LEGL 215    Busn Law I, Basic Principles                                     3
MGMT 150    Managing Customer Relations                                      3
MGMT 200    Creative Thinking for Business                                   3
MGMT 223    Supervision                                                      3
MGMT 231    Team Development                                                 3
MKTG 131    Merchandising                                                    2
MKTG 210    Marketing on the Internet                                        2
MKTG 231    Independent Study in Marketing                                 1-3

            MINIMUM TOTAL                                                   60

1.    Students completing "REQUIREMENTS" have fulfilled the requirements for
      this Core area.
2.    Students may also choose up to 4 credits of T.I.M.E. Series courses
      (MGMT 240 through MGMT 279). Students should confer with a Business
      Careers program advisor to assure that selection of Limited Choice
      courses will best fit their career plans.

Students should see course descriptions to find out when departments plan to
offer courses.  Students who for any reason are unable to follow the course
sequence suggested below (for example, those who are part-time, have
transferred in courses from another school, or have prerequisites to fulfill)
should contact an academic advisor or counselor for help with adjustments.

I                 II                III               IV
BUSN 118          MGMT 234          BUSN 229          CISB 200
CABS 110          MKTG 119          MKTG 120          MKTG 130
MKTG 100          MKTG 200          MKTG 140          MKTG 202
WRIT 127          SPCH 110          MKTG 204          Lim.Ch.
Lim.Ch.           Lim.Ch.           MKTG 221          Lim.Ch.