Management and Marketing Program: Career Facts - Marketing Manager
Other Careers:
Real
Estate Agent/Broker
Sales/Marketing Specialist,
Business Manager/Administrator
Credit Union Manager
E-Business Specialist
Human Resource Manager
International
Business Manager,
Labor Relations
Specialist
Marketing Manager
What is a marketing manager?
The occupation of marketing manager (with the related advertising or
public relations management occupations) is one of the fastest
growing, projected to grow nearly 47 percent in the next 15 years.
Marketing is the set of activities that aims to satisfy the customer
while making a profit. Marketing is concerned with determining needs
and meeting demand by making goods and services known, available and
affordable. Many entry-level personnel are required to work in sales
before internal promotion into marketing management positions.
What types of skills are required?
Skills in marketing management include marketing research,
advertising, publicity, sales promotion, sales management,
wholesaling, manufacturing and retailing.
Where are they employed?
Marketing managers may work in nearly every type of business and
organization. A narrow view of marketing management as
product-oriented is expanding to include areas like nonprofit
organization marketing leading to a diverse job opportunity picture.
What certificate and degree is
available?
A certificate of achievement is offered in Marketing. Likewise, a
degree program is offered in Marketing Associate Degree in Business.
What is the salary range?
Locally, the starting salary range is $12,000 to $26,000 per year.
Nationally, marketing managers can expect annual earnings starting
at $20,000 and increasing to as much as $100,000+ with extensive
experience, education and responsibilities.
